So you’re business is up and running. Everything is perfect but you want a little bit more. You want to expand your reach and increase your revenue. This is where pivoting comes in. This is where you change things up (a little bit or a lot) and expand your products, services or your branding. Maybe you offer social media services for clients, but now you want to sell digital downloads of Instagram mood boards or post templates (yes that’s a thing). If you’re not sure what to do or how to do it, don’t worry! I’ll provide you with a few ideas to get you started!
1. Offer a specialized program
It’s not a bad idea to pick a certain aspect of your business that you really love and create a special program around it. For instance, I created what I like to call my V.I.P Day program. I provide services that range from social media to customer service for my clients. BUT, I realized how much I love social media management! So, I decided to create a specialized program where clients can meet with me for one day and discuss all things social media! Having a special offer or program is another way to add something special to your business and increase revenue!
2. Online Shop
Creating an online shop is another great way to expand your brand. If you run a small coffee shop, maybe you can sell coffee mugs or accessories. If you’re a hairdresser, selling your own haircare line is an amazing option. For myself, I decided to dabble in digital products and coffee mugs. In regard to digital downloads, you can create resume and cover letter templates, daily planners, printable wall art and so much more. The possibilities are endless. Find something that you actually like and go for it. Don’t just make something because another person is making tons of money off of it. You really need to enjoy creating your product. Don’t forget to RESEARCH! Having a plan before you create your shop is extremely important.
3. Blogging
Blogging is another way to reach your audience and customers. With blogging you’re able to expand on those quick social media posts that you put out. You can really go into detail about certain topics that are very important to you. Along with blogging you can also pair that with affiliate marketing. For any systems, products or services you use, check and see if that company offers an affiliate link. That way you can add links to your blog for people to check out and sign up or purchase things that you truly enjoy. NEVER link a product or service that you wouldn’t use yourself. That wouldn’t be good business!
4. Offering a low-ticket product or service
This option is pretty simple. If you have an extensive V.I.P Day offer that’s $1,200. How about offering a V.I.P Hour for $200. It doesn’t have to be these exact amounts, but you get the idea. You can offer something that’s a snapshot of your more extensive service. Not everyone needs the same thing and offering some low-ticket items could help attract a new group of clients for you.
5. Create an online course
Creating an online course is an awesome way to share more knowledge with your audience. There are all kinds of systems you can use for creating courses. Which one you choose will depend on what you’re trying to accomplish and how extensive you want your course to be. I recommend trying out a few different systems, using their free trial, and seeing which one feels better to you!
There are so many more ways to expand your business and brand! These are just a few of the ways you can do so. Whichever option you choose, make sure to research your market and choose something you love!
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